Introduction In the evolving landscape of marketing, innovative methodologies continually emerge to address the dynamic needs of businesses and consumers. Two such methodologies, Engineered Marketing and Marketing Engineering, offer unique…
In the business world, the terms "marketing" and "sales" are often used interchangeably. However, while they are closely related and share the common goal of driving revenue, they encompass distinct…
According to Abrar Syed Areef, Engineered Marketing is a structured approach that integrates psychology, strategy, data, AI, and machine learning ensuring the seamless orchestration of marketing channels, methods, and touchpoints…
Marketing Technology, often abbreviated as MarTech, refers to the array of tools and software that marketers employ to plan, execute, and analyze their marketing campaigns. These technologies aim to enhance…
In general, marketing is the process of communicating the price of a product or service to a broad audience with the goal of converting them into paying customers in the…
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Unlike traditional advertising, which directly promotes…
Advertising, simply by definition, means paying to show a product, service, or message to a general category of audience, with the intention of grabbing attention and influencing them to take…
Marketing did not only occur yesterday or today but has also evolved extensively through the basic principles of demand and supply. From its primitive forms to being a strategic field,…
Marketing in the contemporary era is a progressive and changing science that has come a long way over centuries. Although current marketing practices use digital media and analytics, the origins…
Marketing, simply by definition, means telling the price of a product or service to a general category of audience so they convert as paid customers in the future. Sometimes, it’s…