Introduction Two terms that often sound similar — Marketing Engineering and Engineered Marketing — actually represent very different approaches. One was born from academia, the other from practice. Knowing the…
TL DR: Agentic AI refers to autonomous systems that plan, reason, and act with minimal human oversight. In marketing, these systems personalize experiences at scale, optimize campaigns continuously, and free human…
Artificial Intelligence in marketing is no longer experimental. It is a foundational pillar of modern strategy. Brands across sectors and geographies are embracing AI to personalize experiences, automate tasks, and…
In today’s hyper-connected world, businesses often struggle to balance traditional offline marketing with digital strategies. Many still treat these channels as separate entities, leading to fragmented customer experiences and lost…
Introduction In the evolving landscape of marketing, innovative methodologies continually emerge to address the dynamic needs of businesses and consumers. Two such methodologies, Engineered Marketing and Marketing Engineering, offer unique…
According to Abrar Syed Areef, Engineered Marketing is a structured approach that integrates psychology, strategy, data, AI, and machine learning ensuring the seamless orchestration of marketing channels, methods, and touchpoints…
Marketing Technology, often abbreviated as MarTech, refers to the array of tools and software that marketers employ to plan, execute, and analyze their marketing campaigns. These technologies aim to enhance…