In the business world, the terms "marketing" and "sales" are often used interchangeably. However, while they are closely related and share the common goal of driving revenue, they encompass distinct…
According to Abrar Syed Areef, Engineered Marketing is a structured approach that integrates psychology, strategy, data, AI, and machine learning ensuring the seamless orchestration of marketing channels, methods, and touchpoints…
Marketing Technology, often abbreviated as MarTech, refers to the array of tools and software that marketers employ to plan, execute, and analyze their marketing campaigns. These technologies aim to enhance…
Marketing did not only occur yesterday or today but has also evolved extensively through the basic principles of demand and supply. From its primitive forms to being a strategic field,…
Marketing in the contemporary era is a progressive and changing science that has come a long way over centuries. Although current marketing practices use digital media and analytics, the origins…
Marketing, simply by definition, means telling the price of a product or service to a general category of audience so they convert as paid customers in the future. Sometimes, it’s…